Posts by Amber Moore

Coree Woltering is an openly gay, black man who is unapologetically real and fights for what matters to him. He wears bright, dazzling speedos to compete in, and is one of the best ultra-endurance runners in the country, yet what he wants to raise awareness for the most is something you might not expect; midwest…

How have the interactions with others influenced your life? This is an impossible question to answer. Even for someone that feels extremely introverted, anti-social, and loves the idea of off-the-grid, your life is shaped by the people that have been in it. This is not a bad thing really, it’s just how our species functions. …

James Lawrence, AKA The Iron Cowboy, does not shy away from a challenge. Running 50 ironmans (140.6 miles) in 50 days in 50 different states (yep, you read that correctly), is not exactly for the faint of heart. I know what you are thinking (I was thinking the same thing), He must be incredibly talented, resilient,…

Today is about getting started. Action. It can be the most difficult, and yet the simplest part of any goal. Physically, it makes sense. If you think of a bowling ball, it has no problem smashing those pins down once you get it rolling. The most impressive event of a bowling ball’s existence is actually…

Imagine covering 671km (416 miles) in just over 5 days by trekking, biking, rafting, climbing, paddle boarding, swimming, rappelling, and crossing oceans by boat. Exhausted already? Me too. But that is what Team New Zeland did to win the World’s Toughest Race: Eco Challenge Fiji. Today, we are kicking off this series with one half of…

Some issues pervade all businesses, industries, and individuals. In 2020 alone we have seen a handful of them. The far-reaching effects of Covid-19 has changed everyday life for every individual around the world. Social injustices have affected millions of people directly or indirectly in the United States and elsewhere. Addressing these issues isn’t easy, but…

Running is a challenge. It’s physically painful and mentally exhausting. It seems like such a natural way to move our bodies, but at the same time it can feel so absurd when there’s no need for us to travel in that way anymore. Like most of us, you’ve been in the middle of a training…

The global pandemic has a lot of us out running. New runners and those re-familiarizing themselves with running are joining the throng of runners. It is fantastic to see. It’s one of the few exercises where no gym is required and social distancing is easy to maintain. Whether you’ve gotten back into running over the…

When have you felt that you needed permission to do something? The obvious may come to mind first, asking for a day off of work or an extension to pay a bill. These are life events that certainly require some communication if you want to avoid unfavorable consequences. However, there are lots of things we…

As a woman of color, a runner, and a marketing guru, Alexandria Williams knows what it means to be overlooked by brands. She sees untapped value in audiences that companies have been missing, whether intentionally or otherwise. Now, the environment is catching up to these companies, and those that don’t act will miss out. Running…

Have you given yourself time to truly reflect on the racism in this country? How about your own thought patterns that may not be completely positive? 2020 has turned into a year of reflection. With the additional time spent at home and alone, and the issues our world still faces, it would be a shame…

“I’ve been in love with America my whole life.” These were the words of Knox Robinson as we took time to talk about running, America, and his insights into the movements happening around the nation. When you listen to Knox, you get lost in his words and realize that you probably don’t spend enough time…